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Trends that Matter for Social Pharma

Posted by Matt Breese on May 10, 2016

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The following infographics from key healthcare influencers help to illustrate some of the most prominent trends in social media utilization by pharmaceutical manufacturers and HCPs (healthcare professionals):

Only 8% of pharma's interaction with physicians occurs through emerging channels like pharma-developed apps or manufacturer social channels, based on research from Deloitte, via Smart Insights.



51% of millennials are willing to engage with obvious advertisements, making them the most responsive to digital pharmaceutical promotion, via World of DTC Marketing.



There is a strong HCP demand for clinical content from pharma, with 65% of physicians surveyed stating their interest in consuming this type of information, via Deloitte.



More and more HCPs are communicating via social channels. Data surrounding industry conferences, like ASCO, reveals that social posts increased by 60% from the previous year, according to ZS Associates.



Industry experts believe that online social channels can also be leveraged to help address the average 38% of brand sales lost to non-adherence. View the full infographic from Health Ed.



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Topics: Industry Trends, Market Access