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Trends That Matter for Physician Engagement

Posted by Matt Breese on Feb 16, 2017

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In our weekly Trends that Matter series, we provide engaging infographics from healthcare influencers to highlight general trends affecting the pharmaceutical industry. This week's featured topic is physician engagement.

Non-personal promotion strategies are becoming increasingly important for brand marketers communicate with physicians. 

Social media marketing is one effective strategy to encourage physician engagement. According to Deloitte:

"52% of physicians surveyed expressed interested in interacting with pharmaceutical companies via social channels for practice-related purposes."

In addition, physicians are actively seeking clinical data insights from pharma sources. In fact, Deloitte revealed, "65% of physicians surveyed indicate interest in engaging with pharma over social media for clinical data." It is essential for pharmaceutical companies to establish a social media presence.

View the graphic below, created by Deloitte, to learn more about digital and social media engagement.


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Topics: Industry Trends, Provider