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Trends That Matter for Pharma Brands on Social Media

Posted by Matt Breese on May 18, 2017

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In our weekly Trends that Matter series, we provide engaging infographics from healthcare influencers to highlight general trends affecting the pharmaceutical industry. This week's featured topic is the presence of pharmaceutical brands on social media channels. To provide accurate information directly to patients, being active online is beneficial for pharma companies.

Many patients today use social media as a way to obtain medical information and seek social support. However, pharma companies often shy away from using these channels due to the FDA's guidance on Internet and social media use.

According to Dawn Lacallade, Chief Social Strategist and Pharma Practice Lead at Live World:

"Regulations mandate that, within a single social post, brands must provide accurate details on the benefits and risks associated with conditions and products. Given the character limits associated with many social communication channels, most pharma companies stay out of the conversation entirely. This means that when patients take to social media, the information they find may not necessarily be from reputable, accredited sources."

In the graphic below, Live World outlines a patient's journey on social media to research their condition and connect with other individuals. Trends that Matter for Pharma Brands on Social Media.jpg

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Topics: Industry Trends, Branding & Marketing