In our weekly Trends that Matter series, we provide engaging infographics from healthcare influencers to highlight general trends affecting the pharmaceutical industry. This week's featured topic is pharma advertising. In today's digital landscape, pharma marketers are using online communication tools to target prescribers and physicians. The emerging channels for healthcare advertising include mobile, video and social media.
Physicians are increasingly using digital sources for professional purposes and medical education. According to Manhattan Research,
"The average physician now spends a full work day (eight hours) per week using the Internet for professional reasons, a substantial jump from only 2.5 hours in 2002."
To meet clinicians digital lifestyles, pharma marketers are offering more online services such as video demonstrations and e-detailing.
View the graphic below, created by Publicis Healthcare International, to learn more about video use among physicians.
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