A collection of engaging infographics from healthcare influencers to capture trends in patient and provider education for pharmaceutical treatments.
Providers look to pharmaceutical manufacturers for value-adding patient materials, specifically in specialty therapeutic areas. 60% of oncologists utilize patient materials at the point of care but only about half actually receive these materials from pharma, with one-third desiring more information from manufacturers. Read more via PM360.
There's significant opportunity in self-tracking technology that facilitates the sharing of health data with providers and pharma-sponsored patient support program organizations. 84% of patients believe this type of self-tracking and data sharing would lead to better long-term outcomes, according to the Society for Participatory Medicine.
Digital communications from hospitals and providers improve patient connections, according to 92% of patients. Furthermore, around one-third of patients believe that frequent email communication improved their overall health. Via MedCity News
When it comes to making prescribing decisions, the majority of physicians only trust their own experience and colleagues. Only about one-quarter of physicians go to pharma brand websites for product education and most HCPs demand more clinically valuable information from pharma. From Pharmaceutical Commerce.
Patient portals and email communications account for the top areas of improvement in provider efforts to engage with patients. The majority of patients appreciate this more frequent communication, according to CDW Healthcare.