Formulary guidance and transparency from P&T to point of care

Trends that Matter for Non Personal Promotion

Posted by Matt Breese on Oct 13, 2016

Find me on:

In our weekly Trends that Matter series, we provide engaging infographics from healthcare influencers to highlight general trends affecting the pharmaceutical industry. This week's top pharma trend is nonpersonal promotion.

As the pharma marketing industry becomes more highly regulated, healthcare companies are seeking new strategies for communicating with physicians, providers, and patients. According to Fierce Pharma, more than 50% of physician practices today are restricting the access of pharmaceutical reps.

Physicians are becoming more actively engaged with educational content online. In fact, 25% of U.S. physicians use social media daily to seek medical information. Leading health companies are using digital strategies to influence prescribing. 

View the infographic below, created by Solomon Mccown, for statistics on nonpersonal promotion in the healthcare industry:


Subscribe to the MMIT blog for more insights on trends affecting pharmaceutical manufacturers, providers and payers.

Subscribe for Weekly Trends that Matter

Topics: Industry Trends, Provider, Branding & Marketing