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Trends That Matter for Big Data in Pharma

Posted by Matt Breese on Jan 26, 2017

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In our weekly Trends that Matter series, we provide engaging infographics from healthcare influencers to highlight general trends affecting the pharmaceutical industry. This week's featured topic is big data. Access to timely data helps pharma companies understand emerging markets. 

According to Spotfire, analytics enables pharma companies to:

  • Identify target markets
  • Measure market performance
  • Predict emerging markets
  • Develop pricing models
  • Identify clear courses of action
  • Empower local markets

View the graphics below, presented by Spotfire, to discover how big data can help pharmaceutical companies succeed in emerging markets. 

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Topics: Industry Trends, Data & Analytics