In our weekly Trends that Matter series, we provide engaging infographics from healthcare influencers to highlight general trends affecting the pharmaceutical industry. This week's featured topic is big data. Access to timely data helps pharma companies understand emerging markets.
According to Spotfire, analytics enables pharma companies to:
- Identify target markets
- Measure market performance
- Predict emerging markets
- Develop pricing models
- Identify clear courses of action
- Empower local markets
View the graphics below, presented by Spotfire, to discover how big data can help pharmaceutical companies succeed in emerging markets.
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