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Perspectives on Twitter Marketing

Posted by Matt Breese on Nov 14, 2017

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If you follow social media trends, you've likely heard the news that Twitter recently increased its messaging limit to 280 characters. The Twitter product team made this change after noticing that 9% of English-language Tweets included exactly 140 characters, indicating that many users were editing the length of their messages.

What does this tech change have to do with pharma? This modification can help pharma marketers make sure their messages are compliant with FDA guidelines, according to Andrew Grojean, Social Media Manager at Intouch Solutions

Historically, pharma has shied away from using Twitter due to uncertainty around the FDA's Guidance for Industry Internet/Social Media Platforms with Character Space Limitations. However, industry experts are predicting this change will improve the usability of the platform.

Here are some ways pharma marketers can make use of longer Twitter posts:

  • Include links out to government websites
  • Provide more context around statements
  • Share extended quotes from industry experts
  • Cite clinical research

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Topics: Industry Trends, Branding & Marketing