A collection of engaging infographics and articles from healthcare influencers to highlight trends in patient-centered healthcare.
41% of patients take action with their own health when activation levels are high. Pharma brand marketers dedicate 10-20% of budget to patient support programs, according to Quintiles.
A breakdown of social activity from patients shows how individuals engage with healthcare stakeholders based on their disease area. Nearly half of total mentions are for specialist physicians in highly managed classes, from DocSpot.
Patients use mobile. So do physicians. 86% of clinicians use smartphones in their practice areas every day and 39% of physicians communicate with patients with digital channels, according to Healthcare Communications.
More patients are involved with healthcare than ever before and social media helps drive transparency into healthcare. More than a third of Americans use social media to research their health, wtih 75% conducting some sort of search, according to Fathom.
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