Contact

Payer

Pharma

Provider

Formulary guidance and transparency from P&T to point of care

Trends that Matter for Social Pharma

Posted by Matt Breese on May 10, 2016

Find me on:

The following infographics from key healthcare influencers help to illustrate some of the most prominent trends in social media utilization by pharmaceutical manufacturers and HCPs (healthcare professionals):

Only 8% of pharma's interaction with physicians occurs through emerging channels like pharma-developed apps or manufacturer social channels, based on research from Deloitte, via Smart Insights.

Physician-Social-Media-Infographic-deloitte_-_Copy.jpg

 

51% of millennials are willing to engage with obvious advertisements, making them the most responsive to digital pharmaceutical promotion, via World of DTC Marketing.

peterson-pharma-patient-engagement.jpeg

 

There is a strong HCP demand for clinical content from pharma, with 65% of physicians surveyed stating their interest in consuming this type of information, via Deloitte.

Physician-Social-Media-Infographic-deloitte.jpg

 

More and more HCPs are communicating via social channels. Data surrounding industry conferences, like ASCO, reveals that social posts increased by 60% from the previous year, according to ZS Associates.

ASCO_2015_Overview_Infographic_V2.jpg

 

Industry experts believe that online social channels can also be leveraged to help address the average 38% of brand sales lost to non-adherence. View the full infographic from Health Ed.

media-cache-new-healthcare-patient.jpg

 

Subscribe to the MMIT blog for more trends affecting pharma, payers and providers from the healthcare network.

Subscribe for Weekly Trends that Matter

Topics: Industry Trends, Market Access