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Trends that Matter for Pharmaceutical Advertising

Posted by Matt Breese on Mar 2, 2016

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A collection of engaging infographics from healthcare influencers that reveals trends in pharmaceutical drug advertising and general promotional development.

Market share leading drugs experience 2x stronger physician advocacy in certain specialties, as Net Promoter Score research via Bain.com reveals:

frontline-of-healthcare-pharma-final-bain.png

 

An analysis of the frequency of brand posts shows that "newer" social media channels like Instagram surpass the more established Facebook. Via InTouch Solutions:

intouchsol-instagram-facebook-ads.png

 

Mobile, video, native and programmatic innovations drive the digital advertising transformation, according to PWC:

pwc-advertising-info_2015-th.jpg

 

Overall digital advertising spend in healthcare and pharma arenas continues upwards, while organizations fluctuate their investments to strike an optimal balance, based on data from eMarketer:

emarketer-infographic-pharma-advertising.gif

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Topics: Industry Trends, Market Access