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Trends that Matter for Social Media in Healthcare

Posted by Matt Breese on Aug 31, 2016

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The following infographics from key healthcare influencers help to illustrate some of the most prominent trends in social media within healthcare:

One quarter of all U.S. hospitals use social media and 60% of doctors believe that social media improves the quality of care for patients. Via Healthcare Communication. 

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With over 1 in 5 people using online reviews and ranking of health care providers and treatments, social media can help pharma and providers significantly improve their competitive reputation, according to an infographic from Business2Community.

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A look at the mobile healthcare vertical reveals some interesting demographics for the average user. 87% owns a smartphone, 85% use social media for health and 61% have downloaded a mobile health app, according to MedCityNews.

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The incredible majority of decision makers at pharmaceutical manufacturers are on LinkedIn, among other social media channels. Over one-quarter of a million stakeholders at or above the director level are currently on LinkedIn, according from data from TBSO.

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Topics: Industry Trends, Data & Analytics, Branding & Marketing