In our weekly Trends that Matter series, we provide engaging infographics from healthcare influencers to highlight general trends affecting the pharmaceutical industry. This week's featured pharma trend is prescriber communication. Digital methods of prescriber targeting are becoming increasing essential for pharmaceutical marketers.
Healthcare professionals are becoming more engaged with social media channels. To communicate with prescribers, pharma marketers use digital channels to share educational materials. In fact, "2,012,036 people in the Pharmaceutical industry globally use LinkedIn," according to Brainstorm Digital.
In addition, clinicians are adopting digital devices and health apps for professional use. According to MDG Advertising:
"Physicians go online nine to fifteen hours per week for professional purposes, and 87% use smartphones or tablets for their practices. In fact, they've learned that apps can be valuable medical tools for both patients and physicians."
View the infographic below, created by MDG Advertising, to discover more digital healthcare trends.
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