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Trends that Matter for the Modern Healthcare Consumer

Posted by Matt Breese on Jul 15, 2016

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A collection of engaging infographics from healthcare influencers to capture trends in patient-focused healthcare and consumer engagement:

Patient surveys show that, while traditional in person engagements are still the most common for patient-provider connection, web continues to grow as a feasible channel (now at 21%), according to SalesForce research.

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Healthcare Social Media provides a new perspective on healthcare marketing to consumers. As you can see from the infographic, various social media and blog channels are ranked for areas like patient education, searchability and hosting content. 

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Patient satisfaction is in the spotlight for healthcare stakeholders, as a result of the positive value and revenue generating from keeping patients happy. Furthermore, it costs 90% less to get an existing patient to return for a follow-up visit than to attract a new patient, according to Beryl Health.

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Providers are at the forefront of patient engagement. According to a survey by the T&G staff, over one-third of providers currently offer a website designed for patients, with another third hoping to deploy this over the next year.

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Another interesting aspect of patient engagement is the breakdown by patient disease area. The most engaged patients suffer from bipolar disorder, adult ADHD, depression, anxiety and insomnia, according to Verilogue.

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Follow us on Twitter @MMITnetwork to stay current with new updates on trends affecting the pharma, payer and the provider network.

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Topics: Industry Trends, Provider, Branding & Marketing