When it comes to meaningful interactions with prescribers, it is critical to understand some of the most prominent trends for their digital adoption. Here are some key data points from key healthcare influencers:
EHR systems are a critical component of technology to many physician practices. However, a recent stat from eVisit shows that prescribers using EHRs spend 3.5% more time on administrative tasks than those who use paper.
There are many applications for mobile devices in the physician practice. Around 72% of physicians use smartphones to access drug information and 63% use tablets to access medical research. Via Wolters Kluwer.
Over the past two years, physician adoption of eHealth is rapidly increasing. 65% of practices use eHealth to e-prescribe, according to research from Accenture.
While the average changes among specialties, a typical physician spends roughly 8 hours a week online professionally (in addition to their use of digital channels outside of the office). Via Digital Insights.
It is important to understand just how relevant digital channels are to each specialty. Interestingly, digital tools like e-prescribing platforms pop as a priority for specialists in ophthalmology, endocrinology, geriatrics and psychiatry the most. Via a survey from MedData Group
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