Installing a new technology or system upgrade is an exciting prospect for the designated project manager. Installation is the culmination of a process that typically includes months, if not years, of planning, testing and executing. A new technology or system, however, may become a costly albatross if integration with existing technologies and systems and understanding downstream implications have not been part of the project.
A collection of engaging infographics from healthcare influencers to capture trends in the shift to value-based care and implications for payers, providers, pharma and patients.
While around half of payers and providers plan to switch to a value-based model, nearly 90% say that less than 50% of their contracts are value-based, according to Xerox.
There is no question that patients, providers, payers and even pharmaceutical manufacturers saw a world of change when Affordable Care Act (ACA) was signed into law. While health exchanges add complexity to the business of healthcare stakeholders, some of the changes have been beneficial to patient populations and to the delivery of healthcare services. Reimbursement based on value, rather than volume, supported by robust technology advancements, drives many process changes throughout the healthcare industry.
Understanding your targeted audience is a critical first step in developing and executing a successful marketing strategy. In its simplest form, understanding may include preferred language and sources of information, but it may also include level of education and other demographics and preferences. Jumping to conclusions, without the appropriate research and analysis, and using information you think is accurate to create and deliver messages will quickly turn even the most exciting marketing plan into a costly waste of time.
A collection of engaging infographics from healthcare influencers to capture trends in patient and provider education for pharmaceutical treatments.
Providers look to pharmaceutical manufacturers for value-adding patient materials, specifically in specialty therapeutic areas. 60% of oncologists utilize patient materials at the point of care but only about half actually receive these materials from pharma, with one-third desiring more information from manufacturers. Read more via PM360.
Earlier this week, our perspectives on pharmaceutical communication channels explored some of the strategies that manufacturers leverage to connect with the healthcare network. Today, we will review these channels as it relates to both patients, pharmacies and HCPs. Check out the first post here.
- What to communicate
- With whom to communicate
- When to communicate
- How to communicate
Each of these is a critical component of a good communication strategy for any organization. As providers, patients and payers increasingly expect – and even demand – more accurate, concise and specific information, it is incumbent that pharma invest the necessary human and fiscal resources so they, too, can use these foundational elements to research and develop effective medical communication strategies for their targeted audiences.
Last week, we shared some initial perspectives on integrated healthcare associations and how they affect payers, providers and pharma manufacturers. Today's post highlights the point-of-care integration, and provides some action items based on what we've learned. Check out the first post here.
Pharmacies as team members
The AMCP sees pharmacies as integrated members of the healthcare team. While community pharmacies rely on pharmacy management systems to fill prescriptions, many of them do not have a consistent process for documenting clinical information, such as immunizations, medication therapies and co-morbidities. Currently, there is no widely-used standard for collecting, documenting and exchanging clinical information between hospitals and clinical practices and pharmacies.
A collection of engaging infographics from healthcare influencers to capture trends in general healthcare and pharmaceutical economics:
The pharma economic footprint is expected to be an astounding $1.3 trillion by 2018. Additionally, the global pharma industry pays around $100 million in salaries each year. Via IFPMA
There is no end to the value of good communication. For organizations that share a common purpose, such as those involved in the delivery of healthcare services, communication is the difference between an effective and an ineffective system. Without integrated communication, organizations that play varied roles in caring for patients operate in parallel universes, risking the duplication of services and potential clinical errors, and missing out on the clinical and operational efficiencies and benefits of shared information.