A collection of engaging infographics from healthcare influencers that reveals trends in pharmacists' role in healthcare:
The role of the pharmacist is shifting as their relationship with the patient grows stronger. One-third of Americans take 5 or more medications, with medicare beneficiaries making up the great majority of scripts. From Parata.
A collection of engaging infographics and articles from healthcare influencers to highlight trends in patient-centered healthcare.
41% of patients take action with their own health when activation levels are high. Pharma brand marketers dedicate 10-20% of budget to patient support programs, according to Quintiles.
A collection of engaging infographics from healthcare influencers to capture trends in patient-focused healthcare and consumer engagement:
Patient surveys show that, while traditional in person engagements are still the most common for patient-provider connection, web continues to grow as a feasible channel (now at 21%), according to SalesForce research.
Installing a new technology or system upgrade is an exciting prospect for the designated project manager. Installation is the culmination of a process that typically includes months, if not years, of planning, testing and executing. A new technology or system, however, may become a costly albatross if integration with existing technologies and systems and understanding downstream implications have not been part of the project.
A collection of engaging infographics from healthcare influencers to capture trends in the shift to value-based care and implications for payers, providers, pharma and patients.
While around half of payers and providers plan to switch to a value-based model, nearly 90% say that less than 50% of their contracts are value-based, according to Xerox.
There is no question that patients, providers, payers and even pharmaceutical manufacturers saw a world of change when Affordable Care Act (ACA) was signed into law. While health exchanges add complexity to the business of healthcare stakeholders, some of the changes have been beneficial to patient populations and to the delivery of healthcare services. Reimbursement based on value, rather than volume, supported by robust technology advancements, drives many process changes throughout the healthcare industry.
Understanding your targeted audience is a critical first step in developing and executing a successful marketing strategy. In its simplest form, understanding may include preferred language and sources of information, but it may also include level of education and other demographics and preferences. Jumping to conclusions, without the appropriate research and analysis, and using information you think is accurate to create and deliver messages will quickly turn even the most exciting marketing plan into a costly waste of time.
A collection of engaging infographics from healthcare influencers to capture trends in patient and provider education for pharmaceutical treatments.
Providers look to pharmaceutical manufacturers for value-adding patient materials, specifically in specialty therapeutic areas. 60% of oncologists utilize patient materials at the point of care but only about half actually receive these materials from pharma, with one-third desiring more information from manufacturers. Read more via PM360.
Earlier this week, our perspectives on pharmaceutical communication channels explored some of the strategies that manufacturers leverage to connect with the healthcare network. Today, we will review these channels as it relates to both patients, pharmacies and HCPs. Check out the first post here.