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Trends That Matter for Physician Engagement

Posted by Matt Breese on Feb 16, 2017

In our weekly Trends that Matter series, we provide engaging infographics from healthcare influencers to highlight general trends affecting the pharmaceutical industry. This week's featured topic is physician engagement.

Non-personal promotion strategies are becoming increasingly important for brand marketers communicate with physicians. 

Social media marketing is one effective strategy to encourage physician engagement. According to Deloitte:

"52% of physicians surveyed expressed interested in interacting with pharmaceutical companies via social channels for practice-related purposes."

In addition, physicians are actively seeking clinical data insights from pharma sources. In fact, Deloitte revealed, "65% of physicians surveyed indicate interest in engaging with pharma over social media for clinical data." It is essential for pharmaceutical companies to establish a social media presence.

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Topics: Industry Trends, Provider

Trends that Matter for Healthcare Leaders

Posted by Matt Breese on Dec 1, 2016

In our weekly Trends that Matter series, we provide engaging infographics from healthcare influencers to highlight general trends affecting the pharmaceutical industry. This week's featured healthcare trend is leadership. As the healthcare industry adopts value-based care models, clinicians are taking on more leadership roles. Successful hospital leaders often have both clinical experience and business expertise. Healthcare organizations can build stronger teams by training individuals with clinical backgrounds in leadership and management.

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Topics: Industry Trends, Provider

Perspectives on Provider Data Consistency

Posted by Matt Breese on Nov 22, 2016

Given the complexity of the healthcare industry, there are thousands of different data sources. When meeting with HCPs, pharma reps need to ensure that they make the most out of limited face time. Consistent data can help drive credibility and trust between pharma reps and providers. Pharma marketers need to deliver accurate data points and promotional pieces that align with what a provider sees in their daily workflow applications.

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Topics: Data & Analytics, Provider

Perspectives on Payer Contracting

Posted by Matt Breese on Oct 18, 2016

Pharmaceutical manufacturers face several ongoing challenges when deciding if they should contract for access, selecting geographies, and partnering with PBMs and payers. While contracting doesn’t apply to all therapeutic areas, geographies or payers, it can be highly effective in certain situations. Manufacturers need access to accurate data to manage risk and assess contract opportunities.

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Topics: Market Access, Provider, Branding & Marketing

Trends that Matter for Non Personal Promotion

Posted by Matt Breese on Oct 13, 2016

In our weekly Trends that Matter series, we provide engaging infographics from healthcare influencers to highlight general trends affecting the pharmaceutical industry. This week's top pharma trend is nonpersonal promotion.

As the pharma marketing industry becomes more highly regulated, healthcare companies are seeking new strategies for communicating with physicians, providers, and patients. According to Fierce Pharma, more than 50% of physician practices today are restricting the access of pharmaceutical reps.

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Topics: Industry Trends, Provider, Branding & Marketing

Perspectives on Omnichannel Promotion

Posted by Matt Breese on Oct 11, 2016

The evolution of digital technologies creates a new sandbox for healthcare marketers. New tools, processes and frameworks offer companies a variety of options when it comes to promoting their brand or solutions across multiple channels. Even the highly regulated healthcare industry demonstrates adoption of these new technologies in the form of wearable devices, telemedicine, and mobile apps. The modern consumer and provider demand a unified experience across their preferred digital and physical channels.

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Topics: Provider, Branding & Marketing

Perspectives on Value-Based Care Shift

Posted by Matt Breese on Oct 4, 2016

Hospitals and individual medical practices are quickly learning that the old standard of being paid for the volume of healthcare services they provide is being replaced by a value-based model.

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Topics: Industry Trends, Provider

Trends that Matter for Pharmacist Influence

Posted by Matt Breese on Sep 22, 2016

A collection of engaging infographics from healthcare influencers that reveals trends in pharmacists' role in healthcare:

The role of the pharmacist is shifting as their relationship with the patient grows stronger. One-third of Americans take 5 or more medications, with medicare beneficiaries making up the great majority of scripts. From Parata.

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Topics: Industry Trends, Provider, Branding & Marketing

Numbers that Matter in Patient Centricity

Posted by Matt Breese on Sep 9, 2016

A collection of engaging infographics and articles from healthcare influencers to highlight trends in patient-centered healthcare.

41% of patients take action with their own health when activation levels are high. Pharma brand marketers dedicate 10-20% of budget to patient support programsaccording to Quintiles.

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Topics: Industry Trends, Provider

Trends that Matter for the Modern Healthcare Consumer

Posted by Matt Breese on Jul 15, 2016

A collection of engaging infographics from healthcare influencers to capture trends in patient-focused healthcare and consumer engagement:

Patient surveys show that, while traditional in person engagements are still the most common for patient-provider connection, web continues to grow as a feasible channel (now at 21%), according to SalesForce research.

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Topics: Industry Trends, Provider, Branding & Marketing