In our weekly Trends that Matter series, we provide engaging infographics from healthcare influencers to highlight general trends affecting the pharmaceutical industry. This week's featured topic is physician engagement.
Non-personal promotion strategies are becoming increasingly important for brand marketers communicate with physicians.
Social media marketing is one effective strategy to encourage physician engagement. According to Deloitte:
"52% of physicians surveyed expressed interested in interacting with pharmaceutical companies via social channels for practice-related purposes."
In addition, physicians are actively seeking clinical data insights from pharma sources. In fact, Deloitte revealed, "65% of physicians surveyed indicate interest in engaging with pharma over social media for clinical data." It is essential for pharmaceutical companies to establish a social media presence.
In our weekly Trends that Matter series, we provide engaging infographics from healthcare influencers to highlight general trends affecting the pharmaceutical industry. This week's featured healthcare trend is leadership. As the healthcare industry adopts value-based care models, clinicians are taking on more leadership roles. Successful hospital leaders often have both clinical experience and business expertise. Healthcare organizations can build stronger teams by training individuals with clinical backgrounds in leadership and management.
Given the complexity of the healthcare industry, there are thousands of different data sources. When meeting with HCPs, pharma reps need to ensure that they make the most out of limited face time. Consistent data can help drive credibility and trust between pharma reps and providers. Pharma marketers need to deliver accurate data points and promotional pieces that align with what a provider sees in their daily workflow applications.
Pharmaceutical manufacturers face several ongoing challenges when deciding if they should contract for access, selecting geographies, and partnering with PBMs and payers. While contracting doesn’t apply to all therapeutic areas, geographies or payers, it can be highly effective in certain situations. Manufacturers need access to accurate data to manage risk and assess contract opportunities.
In our weekly Trends that Matter series, we provide engaging infographics from healthcare influencers to highlight general trends affecting the pharmaceutical industry. This week's top pharma trend is nonpersonal promotion.
As the pharma marketing industry becomes more highly regulated, healthcare companies are seeking new strategies for communicating with physicians, providers, and patients. According to Fierce Pharma, more than 50% of physician practices today are restricting the access of pharmaceutical reps.
The evolution of digital technologies creates a new sandbox for healthcare marketers. New tools, processes and frameworks offer companies a variety of options when it comes to promoting their brand or solutions across multiple channels. Even the highly regulated healthcare industry demonstrates adoption of these new technologies in the form of wearable devices, telemedicine, and mobile apps. The modern consumer and provider demand a unified experience across their preferred digital and physical channels.