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Formulary guidance and transparency from P&T to point of care

Trends That Matter for Biomarker Research

Posted by Matt Breese on May 2, 2017

In our weekly Trends that Matter series, we provide engaging infographics from healthcare influencers to highlight general trends affecting the pharmaceutical industry. This week's featured topic is biomarker research and development. Biomarkers are used to monitor health status, detect conditions, and select the most effective treatment options. In the pharma industry, biomarkers are also used to determine the safety and effectiveness of drugs based on overall population data and individual patient information. 

As biomarker research expands and data access improves, clinicians will have greater ability to deliver personalized care, contributing to the value-based care shift. According to biochemistry research by Timothy J. Hagen and Northern Illinois University

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Topics: Industry Trends, Data & Analytics

Market Access is Getting Harder

Posted by Matt Breese on Mar 24, 2017

Market access is getting harder.  We’ve seen this first hand with over 85 manufacturer clients and over 60 payer/PBM clients but anyone close to the industry feels the impact. Pharma pipelines expand with historical amounts of highly managed products in complex disease areas as brands launch into the market. 

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Topics: Specialty, Market Access, Data & Analytics, Branding & Marketing

Trends That Matter for Pharma Data

Posted by Matt Breese on Mar 23, 2017

In our weekly Trends that Matter series, we provide engaging infographics from healthcare influencers to highlight general trends affecting the pharmaceutical industry. This week's featured topic is pharma data. Electronic Health Records (EHRs) help clinicians manage healthcare data.  In fact, 83% of physicians use EHRS, according to Medical Marketing and Media.

The Centers for Medicare and Medicaid Services describes the multitude of benefits EHRs provide:

"An Electronic Health Record (EHR) is an electronic version of a patients medical history, that is maintained by the provider over time, and may include all of the key administrative clinical data relevant to that persons care under a particular provider, including demographics, progress notes, problems, medications, vital signs, past medical history, immunizations, laboratory data and radiology reports." 

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Topics: Industry Trends, Data & Analytics

MMIT Reality Check on Growth Hormones (Jan 2017)

Posted by Matt Breese on Jan 27, 2017

According to our recent payer coverage analysis for HGH treatments, combined with news from key healthcare influencers, market access is shifting in this drug landscape.

To help make sense of this new research, MMIT's team of experts analyzes the data and summarizes the key findings for you. The following are brief highlights. To read the full piece, including payer coverage, drug competition and prescriber trends, click here.

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Topics: Market Access, Data & Analytics, Branding & Marketing

Trends That Matter for Big Data in Pharma

Posted by Matt Breese on Jan 26, 2017

In our weekly Trends that Matter series, we provide engaging infographics from healthcare influencers to highlight general trends affecting the pharmaceutical industry. This week's featured topic is big data. Access to timely data helps pharma companies understand emerging markets. 

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Topics: Industry Trends, Data & Analytics

The Devil is in the Details

Posted by Stu Allen on Dec 9, 2016

Complexities in Formulary Coverage and the Use of Derived Data Elements

It’s no secret that over the past decade or so the complexities contained within formulary drug coverage have skyrocketed.  As drugs become more specialized and higher cost, the rules around which patientscan get these products covered by their insurance providers and at what copay often read like a complicated choose your own adventure novel (and some of these policy documents truly are novels!). 

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Topics: Specialty, Market Access, Product Release, Data & Analytics

Perspectives on Provider Data Consistency

Posted by Matt Breese on Nov 22, 2016

Given the complexity of the healthcare industry, there are thousands of different data sources. When meeting with HCPs, pharma reps need to ensure that they make the most out of limited face time. Consistent data can help drive credibility and trust between pharma reps and providers. Pharma marketers need to deliver accurate data points and promotional pieces that align with what a provider sees in their daily workflow applications.

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Topics: Data & Analytics, Provider

Trends that Matter in Healthcare IT Systems

Posted by Matt Breese on Sep 30, 2016

A collection of engaging infographics from healthcare influencers to highlight general healthcare and pharmaceutical data trends:

A review of analytics, business intelligence and big data investment from healthcare organizations, like pharmaceutical manufacturers, shows some shifts in priorities over the past few years. Data analytics investments (75%) make up the greatest focus area with business intelligence (69%) as a close second. Via TechTarget.

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Topics: Industry Trends, Data & Analytics

Formulary Search 2.5 Years In

Posted by Stu Allen on Sep 12, 2016

With the Formulary Search (Android, Apple, Web) app turning 2 ½ I thought I’d take a minute to recap progress made in the tool over its relatively young lifespan as well as provide some insight into what the evolution of the tool has taught MMIT over that same time period.

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Topics: Market Access, Product Release, Data & Analytics

Trends that Matter for Social Media in Healthcare

Posted by Matt Breese on Aug 31, 2016

The following infographics from key healthcare influencers help to illustrate some of the most prominent trends in social media within healthcare:

One quarter of all U.S. hospitals use social media and 60% of doctors believe that social media improves the quality of care for patients. Via Healthcare Communication. 

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Topics: Industry Trends, Data & Analytics, Branding & Marketing