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Trends That Matter for Big Data in Pharma

Posted by Matt Breese on Jan 26, 2017

In our weekly Trends that Matter series, we provide engaging infographics from healthcare influencers to highlight general trends affecting the pharmaceutical industry. This week's featured topic is big data. Access to timely data helps pharma companies understand emerging markets. 

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Topics: Industry Trends, Data & Analytics

The Devil is in the Details

Posted by Stu Allen on Dec 9, 2016

Complexities in Formulary Coverage and the Use of Derived Data Elements

It’s no secret that over the past decade or so the complexities contained within formulary drug coverage have skyrocketed.  As drugs become more specialized and higher cost, the rules around which patientscan get these products covered by their insurance providers and at what copay often read like a complicated choose your own adventure novel (and some of these policy documents truly are novels!). 

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Topics: Specialty, Market Access, Product Release, Data & Analytics

Perspectives on Provider Data Consistency

Posted by Matt Breese on Nov 22, 2016

Given the complexity of the healthcare industry, there are thousands of different data sources. When meeting with HCPs, pharma reps need to ensure that they make the most out of limited face time. Consistent data can help drive credibility and trust between pharma reps and providers. Pharma marketers need to deliver accurate data points and promotional pieces that align with what a provider sees in their daily workflow applications.

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Topics: Data & Analytics, Provider

Trends that Matter in Healthcare IT Systems

Posted by Matt Breese on Sep 30, 2016

A collection of engaging infographics from healthcare influencers to highlight general healthcare and pharmaceutical data trends:

A review of analytics, business intelligence and big data investment from healthcare organizations, like pharmaceutical manufacturers, shows some shifts in priorities over the past few years. Data analytics investments (75%) make up the greatest focus area with business intelligence (69%) as a close second. Via TechTarget.

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Topics: Industry Trends, Data & Analytics

Formulary Search 2.5 Years In

Posted by Stu Allen on Sep 12, 2016

With the Formulary Search (Android, Apple, Web) app turning 2 ½ I thought I’d take a minute to recap progress made in the tool over its relatively young lifespan as well as provide some insight into what the evolution of the tool has taught MMIT over that same time period.

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Topics: Market Access, Product Release, Data & Analytics

Trends that Matter for Social Media in Healthcare

Posted by Matt Breese on Aug 31, 2016

The following infographics from key healthcare influencers help to illustrate some of the most prominent trends in social media within healthcare:

One quarter of all U.S. hospitals use social media and 60% of doctors believe that social media improves the quality of care for patients. Via Healthcare Communication. 

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Topics: Industry Trends, Data & Analytics, Branding & Marketing

Perspectives on Outsourcing Data Systems

Posted by Matt Breese on Aug 30, 2016

Outsourcing in the pharmaceutical industry is a growing trend, but what are the benefits, or implications, that this will cause?

In its 2015 annual survey of biopharmaceutical manufacturers, BioPlans Associates found that outsourced manufacturing is a trending budget strategy, with nearly half of the companies planning to increase their budgets for outsourced manufacturing.

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Topics: Industry Trends, Data & Analytics

MMIT Reality Check on Growth Hormones (August 2016)

Posted by Matt Breese on Aug 26, 2016

According to our recent payer coverage analysis for HGH treatments, combined with news from key healthcare influencers, market access is shifting in this drug landscape.

To help make sense of this new research, MMIT's team of experts analyzes the data and summarizes the key findings for you. The following are brief highlights. To read the full piece, including payer coverage, drug competition and prescriber trends, click here.

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Topics: Market Access, Data & Analytics, Branding & Marketing

Trends that Matter for Mobile Healthcare Apps

Posted by Matt Breese on Aug 4, 2016

A collection of engaging infographics from healthcare influencers that reveals trends in the evolution of healthcare applications for iOS and Android devices.

The mobile healthcare app industry is rapidly expanding. AHW estimates that the global market will expand to well over $10 billion by 2018, which is 10x larger than the market was in 2011.

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Topics: Industry Trends, Data & Analytics, Branding & Marketing

Perspectives on Big Data in Pharmaceuticals

Posted by Matt Breese on Aug 1, 2016

In May we posted a “Perspectives on Big Data in Healthcare” blog. We acknowledged that leveraging data is a critical component for any industry that is future oriented, and that it certainly has a place in healthcare. To recap, Big Data is the term for very large, comprehensive data sets that can be used for complex analytics to reveal patterns, trends and relationships. In healthcare it is a credible tool to optimize innovation, improve efficiencies in research and clinical trials, and individualize provider, payer and pharma partnerships.

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Topics: Industry Trends, Data & Analytics