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MMIT Reality Check on Dermatology: Acne (Oct 2017)

Posted by Matt Breese on Oct 30, 2017

According to our recent payer coverage analysis for dermatology-acne, combined with news from key healthcare influencers, market access is shifting in this drug landscape.

To help make sense of this new research, MMIT's team of experts analyzes the data and summarizes the key findings for you. The following are brief highlights. To read the full piece, including payer coverage, drug competition and prescriber trends, click here.

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Topics: Specialty, Market Access, Payer, Branding & Marketing

MMIT Reality Check on Viscosupplements (Oct 2017)

Posted by Matt Breese on Oct 20, 2017

According to our recent payer coverage analysis for viscosupplements, combined with news from key healthcare influencers, market access is shifting in this drug landscape.

To help make sense of this new research, MMIT's team of experts analyzes the data and summarizes the key findings for you. The following are brief highlights. To read the full piece, including payer coverage, drug competition and prescriber trends, click here.

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Topics: Specialty, Market Access, Branding & Marketing

MMIT Reality Check on Respiratory (Asthma/COPD) (Oct 2017)

Posted by Matt Breese on Oct 6, 2017

According to our recent payer coverage analysis for asthma and COPD treatments, combined with news from key healthcare influencers, market access is shifting in this drug landscape.

To help make sense of this new research, MMIT's team of experts analyzes the data and summarizes the key findings for you. The following are brief highlights. To read the full piece, including payer coverage, drug competition and prescriber trends, click here.

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Topics: Specialty, Market Access, Branding & Marketing

MMIT Reality Check on Antipsychotics (Oct 2017)

Posted by Matt Breese on Oct 5, 2017

According to our recent payer coverage analysis for atypical antipsychotic treatments, combined with news from key healthcare influencers, market access is shifting in this drug landscape.

To help make sense of this new research, MMIT's team of experts analyzes the data and summarizes the key findings for you. The following are brief highlights. To read the full piece, including payer coverage, drug competition and prescriber trends, click here.

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Topics: Specialty, Market Access, Branding & Marketing

Perspectives on Pharma Sales Planning

Posted by Matt Breese on Oct 3, 2017

Market changes and technological advancements are changing the structure of the pharmaceutical sales force. More and more clinicians are turning to digital channels for treatment awareness and education around current options for specific disease areas to improve patient outcomes.

By adopting eDetailing strategies, pharma reps can better connect with healthcare professionals online. 

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Topics: Branding & Marketing

MMIT Reality Check on Detoxification Agents (Oct 2017)

Posted by Matt Breese on Oct 1, 2017

According to our recent payer coverage analysis for detoxification agents, combined with news from key healthcare influencers, market access is shifting in this drug landscape.

To help make sense of this new research, MMIT's team of experts analyzes the data and summarizes the key findings for you. The following are brief highlights. To read the full piece, including payer coverage, drug competition and prescriber trends, click here.

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Topics: Specialty, Market Access, Branding & Marketing

Trends That Matter for Customer Centricity in Pharma

Posted by Matt Breese on Sep 28, 2017

In our weekly Trends that Matter series, we provide infographics, articles and recent news from healthcare influencers to highlight general trends affecting the pharmaceutical industry. This week's featured topic is how the pharma industry can shift away from brand centricity and adopt a more customer-centric approach.

The pharmaceutical industry has been significantly slower to adopt a customer-centric approach than other industries. In the case of pharma, HCPs are considered one group of "customers." According to Kevin Troyanos' recent piece in Pharma Exec MagazineHCPs today expect more personalized messaging and less generic sales tactics. 

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Topics: Industry Trends, Branding & Marketing

Trends That Matter for Social Engagement

Posted by Matt Breese on Sep 21, 2017

In our weekly Trends that Matter series, we provide infographics, articles and recent news from healthcare influencers to highlight general trends affecting the pharmaceutical industry. This week's featured topic is social media engagement.

Pharma companies are beginning to shift their social media strategies to focus less on broadcasting and more on listening. When done well, a consistent social media presence will provide many opportunities for your company to facilitate valuable conversations. 

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Topics: Industry Trends, Branding & Marketing

MMIT Reality Check on Hepatitis C (Sep 2017)

Posted by Matt Breese on Sep 21, 2017

According to our recent payer coverage analysis for Hepatitis C treatments, combined with news from key healthcare influencers, market access is shifting in this drug landscape.

To help make sense of this new research, MMIT's team of experts analyzes the data and summarizes the key findings for you. The following are brief highlights. To read the full piece, including payer coverage, drug competition and prescriber trends, click here.

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Topics: Specialty, Market Access, Branding & Marketing

MMIT Reality Check on Narcotic Pain (Sep 2017)

Posted by Matt Breese on Sep 11, 2017

According to our recent payer coverage analysis for narcotic pain treatments, combined with news from key healthcare influencers, market access is shifting in this drug landscape.

To help make sense of this new research, MMIT's team of experts analyzes the data and summarizes the key findings for you. The following are brief highlights. To read the full piece, including payer coverage, drug competition and prescriber trends, click here.

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Topics: Specialty, Market Access, Branding & Marketing