- "What should be the optimum price for the first drug to convince payers, and make it a blockbuster as well?
- "How can physician acceptance be increased?
- "How can the diagnosis rate be increased to get more patients to treat?
- "Are collaborations necessary to develop combination products?"
"Different market access solutions such as forecasting, pricing strategies, business development/licensing evaluation, and go-to market strategies would help the early entrants for easy access, and increase the potential of their NASH products. Competent partners who have the industry know-how and relevant expertise in this arena can help them strategize better and identigy potential avenues."