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Numbers that Matter in Drug Marketing

Posted by Matt Breese on Oct 2, 2015

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A collection of interesting infographics that highlight some key metrics in pharmaceutical promotion.   

Via Kantar HealthNew brand marketing includes a combination of experiences, access and execution 

Via Natural Society. 90% of big pharma spent more on marketing than research 

 Via Dr4Ward from CBI. Direct marketing to physicians is more profitable than advertising to consumers

HIMMS-mobile-tech-1.jpg

Via HIMSS. 90% of the healthcare audience surveyed use mobile devices to engage patients

 

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Topics: Industry Trends, Market Access, Branding & Marketing