In our weekly Trends that Matter series, we provide engaging infographics from healthcare influencers to highlight general trends affecting the pharmaceutical industry. This week's featured topic is physician engagement.
Non-personal promotion strategies are becoming increasingly important for brand marketers communicate with physicians.
Social media marketing is one effective strategy to encourage physician engagement. According to Deloitte:
"52% of physicians surveyed expressed interested in interacting with pharmaceutical companies via social channels for practice-related purposes."
In addition, physicians are actively seeking clinical data insights from pharma sources. In fact, Deloitte revealed, "65% of physicians surveyed indicate interest in engaging with pharma over social media for clinical data." It is essential for pharmaceutical companies to establish a social media presence.