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Trends That Matter for Physician Engagement

Posted by Matt Breese on Feb 16, 2017

In our weekly Trends that Matter series, we provide engaging infographics from healthcare influencers to highlight general trends affecting the pharmaceutical industry. This week's featured topic is physician engagement.

Non-personal promotion strategies are becoming increasingly important for brand marketers communicate with physicians. 

Social media marketing is one effective strategy to encourage physician engagement. According to Deloitte:

"52% of physicians surveyed expressed interested in interacting with pharmaceutical companies via social channels for practice-related purposes."

In addition, physicians are actively seeking clinical data insights from pharma sources. In fact, Deloitte revealed, "65% of physicians surveyed indicate interest in engaging with pharma over social media for clinical data." It is essential for pharmaceutical companies to establish a social media presence.

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Topics: Industry Trends, Provider

Perspectives on Payer Contracting

Posted by Matt Breese on Feb 14, 2017

During all stages of a product's lifecycle, pharma teams and payer marketers need to determine whether or not to contract. A payer contract is an agreement between pharma and payers to improve advantaged access, to reduce restrictions to be at parity with competition, or to establish a patient support program for lives covered under a payer. While contracting for favorable access can provide enormous lifts in scripts, it is not essential in all situations. 

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Topics: Market Access, Payer

MMIT Reality Check on Cystic Fibrosis (Feb 2017)

Posted by Matt Breese on Feb 14, 2017

According to our recent payer coverage analysis for CF treatments, combined with news from key healthcare influencers, market access is shifting in this drug landscape.

To help make sense of this new research, MMIT's team of experts analyzes the data and summarizes the key findings for you. The following are brief highlights. To read the full piece, including payer coverage, drug competition and prescriber trends, click here.

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Topics: Specialty, Market Access, Branding & Marketing

Trends That Matter for Brand Marketing

Posted by Matt Breese on Feb 9, 2017

In our weekly Trends that Matter series, we provide engaging infographics from healthcare influencers to highlight general trends affecting the pharmaceutical industry. This week's featured topic is brand marketing.

A marketing plan is essential for pharma manufacturers to create greater brand loyalty and sales. According to Steven Seget, Principal at Delphi Pharma

"Pharmaceutical companies need to clearly define the value that their brands have in the marketplace above-and-beyond that of the competition. Only by clearly defining and managing that value can they begin to build and leverage brand equity moving forward." 

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Topics: Industry Trends, Branding & Marketing

Perspectives on Health Exchange Shifts

Posted by Matt Breese on Feb 7, 2017

Over the past few quarters, the health insurance marketplace has evolved. The Affordable Care Act introduced health insurance exchanges (HIXs) to provide a market for health insurance to individuals who are not covered under employer or Medicare/Medicaid plans. While there are different schools of thought around these plans, many large payers and PBMs have pulled out of the segment. The number of lives covered under HIXs remains significantly lower than other channels.

Pharma, payers and providers must work together to improve value-based healthcare, including this new HIX ecosystem. In addition, pharma manufacturers need to determine how much to invest in contract and rebate strategies. 

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Topics: Industry Trends, Market Access

Trends That Matter for High Deductible Health Plans

Posted by Matt Breese on Feb 2, 2017

In our weekly Trends that Matter series, we provide engaging infographics from healthcare influencers to highlight general trends affecting the pharmaceutical industry. This week's featured topic is high-deductible health plans, (HDHPs.) These plans offer low monthly premiums to workers. In exchange, individuals pay larger costs at the time of care. 

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Topics: Industry Trends, Payer

Perspectives on Tracking Competition

Posted by Matt Breese on Jan 31, 2017

In order to remain competitive, it is essential for pharmaceutical manufacturers and brand managers to stay informed on potential market threats and opportunities. Pharma should keep an eye on their competitors at all times. Specific competitive strategies include monitoring the overall landscape in a given disease area, tracking competitive companies, analyzing specific brands, and monitoring the drug pipeline for new approvals. Each of these methods requires a slightly different strategic approach.

Competitive intelligence tools provide continuous data analysis to help pharma companies foresee potential threats and address them early. According to INOVIS, “Being able to anticipate- rather than to react to competitors’ next moves is mission-critical in any industry, but particularly so in the biotech industry, where the costs for drug development is estimated to exceed $1 billion.”

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Topics: Industry Trends, Market Access

MMIT Reality Check on Growth Hormones (Jan 2017)

Posted by Matt Breese on Jan 27, 2017

According to our recent payer coverage analysis for HGH treatments, combined with news from key healthcare influencers, market access is shifting in this drug landscape.

To help make sense of this new research, MMIT's team of experts analyzes the data and summarizes the key findings for you. The following are brief highlights. To read the full piece, including payer coverage, drug competition and prescriber trends, click here.

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Topics: Market Access, Data & Analytics, Branding & Marketing

Trends That Matter for Big Data in Pharma

Posted by Matt Breese on Jan 26, 2017

In our weekly Trends that Matter series, we provide engaging infographics from healthcare influencers to highlight general trends affecting the pharmaceutical industry. This week's featured topic is big data. Access to timely data helps pharma companies understand emerging markets. 

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Topics: Industry Trends, Data & Analytics

Top Market Access Posts from 2016

Posted by Matt Breese on Jan 25, 2017

We want to say thanks to you for making 2016 a successful year for our content marketing team MMIT. We've compiled a list of the top posts from 2016 and wanted to show our appreciation by displaying the direct links to a couple of our Reality Checks.

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Topics: Specialty, Industry Trends, Market Access, Branding & Marketing