Few industries are facing greater regulatory, political, and public demand for change today than the pharmaceutical industry. Pharma leaders are under immense pressure to decrease prices, increase transparency and demonstrate clinical results. In the case where billions of dollars are at stake, change is extremely difficult to implement. Despite these challenges, pharma managers must be able to spot a need for change within an organization, understand the value of change and execute a transformation strategy.
To remain agile, it is essential for pharma to anticipate and respond to competitive forces, break free of the status quo and stay ahead of the always-evolving payer landscape. Following a change management process helps managers successfully transition both vendors and workflows to break through old patterns. Specifically, market access and data management are top priorities in the industry today.