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Trends that Matter for Healthcare Leaders

Posted by Matt Breese on Dec 1, 2016

In our weekly Trends that Matter series, we provide engaging infographics from healthcare influencers to highlight general trends affecting the pharmaceutical industry. This week's featured healthcare trend is leadership. As the healthcare industry adopts value-based care models, clinicians are taking on more leadership roles. Successful hospital leaders often have both clinical experience and business expertise. Healthcare organizations can build stronger teams by training individuals with clinical backgrounds in leadership and management.

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Topics: Industry Trends, Provider

Perspectives on Pre-call Planning & eDetailing

Posted by Matt Breese on Nov 29, 2016

Today, opportunities for pharma teams to communicate brand value to physicians in person are few and far between. Pharma reps are adopting eDetailing strategies to promote products to healthcare professionals (HCPs) online. Pre-call planning processes and tools help sales teams make the most out of HCP engagements, both in-person and digitally. Optimizing script opportunities requires the right messaging, accurate data, and targeted promotional pieces.

Pre-call preparation allows pharma reps to target the right clinicians based on their geography, patient population, and dominant payer/PBMs’ coverage. Accurate clinician targeting leads to more valuable and productive sales calls.

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Topics: Market Access, Branding & Marketing

Trends that Matter for Standardized Healthcare

Posted by Matt Breese on Nov 24, 2016

In our weekly Trends that Matter series, we provide engaging infographics from healthcare influencers to highlight general trends affecting the pharmaceutical industry. This week's top pharma trend is standardized healthcare.

Data integration allows greater communication across health systems. Standardized healthcare data improves access to drug coverage, provider information and general formulary information. 

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Topics: Industry Trends

MMIT Reality Check on Viscosupplements (Nov 2016)

Posted by Matt Breese on Nov 23, 2016

According to our recent payer coverage analysis for viscosupplements, combined with news from key healthcare influencers, market access is shifting in this drug landscape.

To help make sense of this new research, MMIT's team of experts analyzes the data and summarizes the key findings for you. The following are brief highlights. To read the full piece, including payer coverage, drug competition and prescriber trends, click here.

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Topics: Specialty, Market Access, Branding & Marketing

Perspectives on Provider Data Consistency

Posted by Matt Breese on Nov 22, 2016

Given the complexity of the healthcare industry, there are thousands of different data sources. When meeting with HCPs, pharma reps need to ensure that they make the most out of limited face time. Consistent data can help drive credibility and trust between pharma reps and providers. Pharma marketers need to deliver accurate data points and promotional pieces that align with what a provider sees in their daily workflow applications.

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Topics: Data & Analytics, Provider

MMIT Reality Check on Respiratory (Asthma/COPD) (Nov 2016)

Posted by Matt Breese on Nov 21, 2016

According to our recent payer coverage analysis for asthma and COPD treatments, combined with news from key healthcare influencers, market access is shifting in this drug landscape.

To help make sense of this new research, MMIT's team of experts analyzes the data and summarizes the key findings for you. The following are brief highlights. To read the full piece, including payer coverage, drug competition and prescriber trends, click here.

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Topics: Specialty, Market Access, Branding & Marketing

Trends that Matter for Personal Promotion

Posted by Matt Breese on Nov 17, 2016

In our weekly Trends that Matter series, we provide engaging infographics from healthcare influencers to highlight general trends affecting the pharmaceutical industry. This week's featured pharma trend is personal promotion which involves pharma representatives engaging in direct sales activities and face-to-face medical practice visits. As healthcare regulations increase, many pharma marketers are shifting away from in-person visits with clinicians to focus on digital communication and non-personal promotion strategies.

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Topics: Industry Trends, Branding & Marketing

Perspectives on Biologic Coverage

Posted by Matt Breese on Nov 15, 2016

The introduction of biologics, just a decade ago, was a groundbreaking innovation for the pharmaceutical industry. Due to the complex and costly manufacturing processes involved, it is essential for pharma companies to understand how their products are covered, how competitors are covered and how regulations impact this across payer formularies.

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Topics: Market Access, Payer

MMIT Reality Check on Atypical Antipsychotics

Posted by Matt Breese on Nov 14, 2016

According to our recent payer coverage analysis for atypical antipsychotic treatments, combined with news from key healthcare influencers, market access is shifting in this drug landscape.

To help make sense of this new research, MMIT's team of experts analyzes the data and summarizes the key findings for you. The following are brief highlights. To read the full piece, including payer coverage, drug competition and prescriber trends, click here.

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Topics: Specialty, Market Access, Branding & Marketing

Trends that Matter for Consolidation

Posted by Matt Breese on Nov 10, 2016

In our weekly Trends that Matter series, we provide engaging infographics from healthcare influencers to highlight general trends affecting the pharmaceutical industry. This week's top pharma topic is consolidation.

With several major M&As, the pharmaceutical industry has experienced a trend towards consolidation in recent years.

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Topics: Industry Trends